I have to admit it, when it comes to reading, most of the time, I just want my literary comfort food. I don't want to be challenged or dazzled by prosaic style. Give me characters I like and a rollicking yarn and I'm good.
Needless to say, when I sit down to read, more often than not, I reach for Star Trek books.
Especially because, at a certain point once Trek was off the air, and the only new Trek was the rebooted movies, someone in the literary division just went, "Yeah, do whatever." So the writers of the books were able to write stories with real momentum, real drive and real consequences. They've now taken the world of the Trek universe a good decade or more past the last thing we've seen on TV, taking the crews of the Enterprise, DS9 and Voyager into new and unexpected places.
A great example of this: David Mack's Star Trek Destiny. Here is an epic story that involves three ships crewed by familiar characters as well as original ones, as they deal with a massive Borg invasion the likes of which have never been seen before. And when it ends, the entire landscape of the Trek universe is changed. Those changes set the stage for the direction of the novels that follow. It's massive and ambitious, and if you have fondness for Trek-- especially Next Generation-- you should read it.